About Shawn Gossman
Howdy! I’m Shawn Gossman. I’ve been building and growing my outdoor media brand, Hiking with Shawn, for nearly 10 years using social media, my blog, newsletters, and through online communities.
I created this website to share what has worked for me in creating a media brand with those who are interested.
Your media brand doesn’t have to be about the outdoors like mine, but it does need to be about your biggest passion in life.
Here’s What I’ve Been Doing to Grow My Media Brand
✓ Posting highly engageable daily content at scale
✓ More than 25 years of blogging experience
✓ Grew an online community to over 50,000 members
✓ Grew a newsletter to more than 3,000 subscribers
✓ More than 3 million views a month on social media alone
✓ Doing all this as a solo entrepreneur without burnout
My Origin Story On How This All Happened
It all started with a passion. That’s the most important part of this lesson. I didn’t chase a trend. I chased something I’m extremely passionate about.
I started hiking to lose weight and get into shape. Then I fell in love with it and started uploading YouTube videos of my hikes. My channel took off, and I realized I had an opportunity in front of me. So, I created an online media brand known as Hiking with Shawn.
It got me healthier. It led me to meet my now-wife. It has given me a second income. It has made me locally famous. This can all happen to you, too. You just need to start by defining your biggest passion in life and then go from there.
Who This Website Is For And Why?
This website is for anyone looking to turn their greatest passion in life into a growing, money-making online media brand through content creation, audience development, and online community.
My advice is not for trend chasers. If your media brand isn’t based on your passion, my information will not be helpful to you.
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