Copywriting isn’t that difficult.
You don’t have to know a bunch of copywriting formulas to be good at copywriting, either.
Those formulas were really made for people to go by at the beginning, if they needed some kind of inspiration. It’s good to learn them but you don’t have to master every one of them.
My favorite one is simple. It’s called PAS. Problem-Agitate-Solve. You present a PROBLEM, then you AGITATE the consumer to get them emotionally involved, and finally, you provide a SOLUTION which is your call-to-action, usually your selling point.
But you don’t even have to use a formula to make good copy.
You do want to be able to tell a story, though.
Storytelling is your main function with good copy. If you can tell a story, you can hook a reader, and then you can sell something a lot easier.
We all love a good story.
If you’re having problems being a good storyteller, then you need to start listening to more stories.
I always listen to podcasts like The Moth and This American Life. I also listen to Spy Scape and Detective Stories. The more storytelling you expose yourself to, the more storytelling will become an easier task for you.
Listening to stories can definitely make you a better storyteller.