Is personal branding important?

Is personal branding important?

For a solo online entrepreneur? In most cases — yes.

Your solo. That means it’s just you. YOU want to be seen as the expert so that people will buy your product or service. So, yes, your personal brand kind of matters in this situation.

If you’re building a company that will have employees, your personal brand will often not be required. If you’re an influencer or a solo businessperson who wants to be seen as a voice in your niche, then your personal brand is everything.

If you want to do business online solo, then you need to improve your personal brand.

That also means your reputation. Remember that anything you say or do online WILL be held against you. It will reflect you, your company, and anything you associate with. You can say “opinions are of my own” all you want but it will not change how your actions will be used against you if you have said something to offend another person or group of people.

Anyone who gets online should consider their reputations when doing things, but especially if they’re solo online entrepreneurs.